Zurich recruits digital head from Aware Super

Zurich Life & Investments has hired Ahmad Racheha to run digital and member engagement in a newly created senior leadership position within the group insurance team.

Racheha joins Zurich from the $130 billion Aware Super, leading its digital transformation journey as the head of digital. He has more than 20 years of experience in driving business innovation, leading digital transformations, and managing online channels across different industries.

He will report to Darren Wickham who leads the insurance team.

Commenting on the appointment, Wickham said: "Ahmad's deep experience in using technology to engage customers will help our super fund partners to engage their own members."

In a post stapling world, he argued, insurance remains one of the main reasons employees do not change funds, so ensuring that members understand and make informed choices about their insurance is more important than ever.

"Ahmad's innovation background will take our market-leading technology to the next level and assist us in bringing Zurich's scale and global capabilities for the benefit of our Group Insurance partners and their members," he added.

Previously, Racheha was "Entrepreneur in Residence" at Westpac's innovation hub The Garage and head of eCommerce & online marketing at BUPA.