SuperConcepts appoints GM Strategy, Product & Price

SuperConcepts has announced the appointment of Yasmin Omar-Meer to the firm's leadership team as general manager of strategy, product & price.

Omar-Meer was previously SuperConcepts executive manager of marketing and a partner of More Super which was acquired by SuperConcepts in 2018. She spent over a deacde at MORE Super, where she helped develop the product strategy and sales and marketing functions, SuperConcepts said.

She is joined on the leadership team by Annette Sheppard, who has been appointed general manager of growth.

Commenting on the appointments, SuperConcepts CEO Lara Bourguignon said: "SuperConcepts has a strong culture of succession planning with our staff and I'm always pleased when we can reward homegrown talent and showcase the depth of talent and SMSF experience we have within the organisation."

She added: "Annette will bring a strong customer view to our Leadership Team. Yasmin's appointment confirms the sense of entrepreneurialism that we will bring to product and strategy, ensuring our teams are agile and responsive to market trends and customer needs."

The two new roles replace the role of chief operating officer which was previously held by James Fitzpatrick.