Saxo taps Bell Direct analyst

Saxo Capital Markets, the local subsidiary of Copenhagen-based Saxo Bank, has strengthened its Australian team by adding a new strategist and a new head of direct sales.

Jessica Amir joins online trading and investment specialist from Bell Direct where she was the senior market analyst and media presenter.

In her new role as markets strategist, she will be responsible for providing real-time market updates and data analysis, working closely alongside Saxo's global sales trading team to deliver Australia-specific market insights.

Earlier in her career, Amir worked as a financial adviser at Commonwealth Bank, Affinity Wealth Services, Suncorp, and AMP.

Also, former IOOF Holdings national financial wellbeing manager, David Harvie has moved across to Saxo as head of direct sales

He previously held a similar role at Shadforth Financial. Group for six years.

Harvie brings more than 20 years' experience in the financial services sector providing strategic wealth management advice and solutions to family offices, business owners, and individuals.

Saxo's local head Adam Smith said having offered access to global markets for a number of years, the fintech was looking to extend its focus on wealth and asset management products.

"Both Jessica and David bring the experience and energy we're looking for to continue to drive our Australian business forward," he said.

Commenting on her appointment, Amir said over the last 15 years she has become increasingly passionate about demystifying the finance world and global markets.

"I also enjoy helping investors understand what drives markets and how they can maximise their investments."

For his part, Harvie said he was looking forward to "sinking his teeth" into this new role at an internationally renowned firm.

"I have a passion for developing innovative solutions to help clients reach their short and long-term goals, which I'm hoping will bring a lot of value to the Saxo team," he concluded.