Russell Brinckley rejoins BT

Russell Brinckley
RUSSELL BRINCKLEY
BT - Head of Platform Strategy and Development
APPOINTMENT
BT
Date: 14 August 2023
Position: Head of Platform Strategy and Development
By Elizabeth Fry

Russell Brinckley is rejoining BT following Westpac's promise to retain and continue to invest in the platforms business.

He will run platform strategy and development after nearly two years at FNZ Australia.

There, as solution consulting lead, he led a team of wealth technologists, defining and delivering platform capabilities for new market entrants.

In his new role, he will lead the development of key initiatives as BT continues its focus on supporting advisers to run efficient practices, no matter their business model.

Brinckley works alongside Kathy Vincent, BT's chief strategy and product officer.

Before his move to FNZ, he spent 20 years at BT, culminating with him leading a multi-year platform simplification program.

He helped develop the BT Panorama platform and the delivery of its managed account offering.

Moreover, he played a big role in delivering new platform features to BT Panorama, including the launch of BT Open.

Brinckley said: "With Westpac's decision to retain the platforms business and invest in BT, I look forward to o leading the development of key initiatives for BT Panorama, designed to enable quality financial advice to thrive."

Vincent said she was delighted to welcome Russell back into the fold.

"With his deep knowledge of advice delivery and product development, he is a highly regarded expert in the platforms industry.

"Russell's broad industry experience will help to fortify BT's position as a market leader and financial advisers' platform provider of choice."

BT has $140.3 billion in funds under administration, with a 16.8 per cent market share.