Rest appoints digital GM

Industry fund Rest has promoted Catherine Farrugia as its general manager of digital, part of a re-designed member engagement team designed to support increased member engagement with super, insurance, and financial advice.

Farrugia has been with Rest for more than 14 years and was previously the GM of channel management. She started in 2007 as a senior online communications specialist and previously held comms roles for the NSW RailCorp, Film Australia, and Foxtel.

Farrugia is joined by Steven Ahn, who has been appointed general manager for member insights and strategy. They are still recruiting for a general manager of brand and marketing, which will be announced soon. "The creation of these new teams will help upkeep improvements in the way we support our members with an exceptional digital experience, that is supported by the practical application of data science and insights," said Tyrone O'Neill, Rest's group executive for member engagement.

"There has been an incredible shift in the way people access advice over the past year. With over one million online interactions since February last year, it is important we acknowledge that digital is the largest and most preferred mode of engagement for our members."