Practifi appoints new chief

Practifi has named Adrian Johnstone as its new chief executive succeeding Glenn Elliott at the helm of the rapidly-growing fintech platform

Elliott, the founder and former chief executive will remain on the Practifi board and keep an ownership stake in the company.

"It's been a huge pleasure and an honour to lead Practifi, from our very earliest ideas through to the amazing company we are today," he said.

"Now is the right time to welcome Adrian to the chief executive role to take us forward through the next exciting phase of our growth."

Elliott and Johnstone founded the firm in 2013, launching a tool to help financial professionals better manage organisational workflow.

The firm expanded to the United States in 2017 and quickly gained traction among registered investment advisors, financial professionals and institutions.

Over the last six years, Practifi has continued to design and implement industry-leading features and spearheaded strategic integrations to provide clients with greater power and scalability that streamlines client management, advisor workflow and team collaboration.

Johnstone added that the advice and wealth management platform has achieved great success transitioning from the 'start-up' phase to a growth-oriented fintech.

"Glenn's leadership via our board will continue to inform our go-forward path, and he shares my excitement about Practifi's future," stated  Johnstone.

"Our friendship and professional relationships span many years, and I look forward to building upon his legacy as we continue to innovate and grow."

The incoming chief executive  said the firm is in a strong position to achieve continued growth through innovative technological development.