Morningstar MD to head distribution at Pendal

Global investment manager, Pendal (FKA BT Investment Management), has announced the appointment of Anthony Serhan as its new head of distribution in Australia, effective mid October 2018.

Serhan, who has more than 30 years' investment and financial services experience, is currently the managing director, research strategy Australasia for Morningstar, responsible for the development of research and commentary about investment themes and trends across the Asia-Pacific region.

Since joining Morningstar in 2003, he has held several roles, including: CEO Morningstar Australasia and managing director, Ibbotson Associates (now Morningstar Investment Management). Prior to this, he worked for investment research firm ASSIRT, AMP Consulting and Mutual Benefit Consulting.

Richard Brandweiner, CEO, Australia at Pendal, said of his appointment: "I am confident [that Anthony] will provide the leadership required to help us execute on our sales strategy and contribute to the delivery of our overall business strategy."

He added: "His extensive commercial and technical experience from both an institutional and retail perspective, coupled with a strong understanding of investment markets and products, made him the ideal choice for the role."

Reporting directly to Brandweiner, Serhan will be a member of Pendal's Australian leadership team and be based in Sydney.