Midwinter announces new head of product

Midwinter Financial Services, the advice technology provider, has hired Andrew Zietara as the new head of product.

Zietara joins Midwinter from GBST, the retail investment platform giant.

Before that, he worked at AMP in licensee management and advice practice coaching. In these roles, he helped hundreds of advice practices evolve their business model and value proposition.

"I am passionate about the difference technology can make in financial advice," Zietara said.

"There is a big opportunity for advice businesses to improve efficiency through technology, particularly for advice production and compliance.

"I also believe many Australians could benefit from advice if it was more accessible. I am excited to join a company that is building technology that will unlock these opportunities."

Midwinter's chief commercial officer Steve Davison said Zietara's background in financial advice consulting, licensee management, and financial services technology implementation make him a great fit to provide both forward-thinking innovation and delivery discipline for Midwinter's advice software.