Challenger Ltd has recruited Michael Kolikias to distribute and market retirement and Investment products.
Kolikias returns to Challenger from the firm's subsidiary Fidante Partners where he spent four years most recently as general manager of retail distribution and marketing.
He worked at Challenger for five years as a national key account manager and held similar roles at ANZ Wealth and Macquarie Bank.
The appointment is all part of restructuring as part of a broader push to reach more customers by opening up new channels.
Challenger has created a new customer division.
Kolikias will report to the new chief customer officer, who has yet to be appointed.
"The new customer division will enable Challenger to meet our ambitions of expanding our customer reach and enhancing our proposition," Challenger chief executive Nick Hamilton said in May.
Separately, Nicholas Chamoun and Katy Mason have joined Fidante Partners as head of wholesale and senior distribution manager respectively.