Integrity continues transformation with new hire

Gary Bailison
GARY BAILISON
Integrity Life Australia Limited - General Manager Product and Proposition
APPOINTMENT
INTEGRITY LIFE AUSTRALIA LIMITED
Date: 25 October 2021
Position: General Manager Product and Proposition
By Elizabeth Fry

Integrity Life has appointed Gary Bailison to the newly created role of managing its customer product and proposition business.

He joins the insurer from MetLife where he spent six years in several roles, most recently as the chief transformation officer but including a stint as head of individual insurance.

Earlier in his career, Bailison spent nearly more than 13 years with Cominsure, as head of retail product and pricing and also as a design and development executive.

Integrity Life head Sean McCormack said the newly-created role brings an even sharper focus to building products and propositions designed to protect Australians.

"Gary is an experienced life insurance executive having spent over 15 years across multiple roles in the insurance value chain and he will be an integral part of the team," he said

Bailison stated that life insurance is at a crossroads and there is a huge opportunity for insurers to support partners and customers by building a digital ecosystem that will improve the speed, ease, and transparency of the services that are offered.

"I am looking forward to helping Integrity Life achieve this goal and build a business that puts the needs of partners and customers first."