Ignition hires new senior adviser

Andrew Baker
Ignition Advice - Senior Advisor
Date: 12 October 2021
Position: Senior Advisor
By Elizabeth Fry

Digital advice provider Ignition has appointed Andrew Baker as a senior adviser, effective this month.

In the newly created role, Baker will assist Ignition's senior management and board in developing and executing the firm's business strategy in Asia Pacific as well as its broader global pension fund strategy.

Additionally, he will help develop an advocacy plan, working with government and industry groups

Baker had over 30 years of experience in the financial services industry in a range of senior roles in Australia and Europe, including consulting firm Tria Investment Partners in 2004.

More recent roles include global partner and UK & EMEA lead of NMG Consulting's London practice; and head of proposition, product, and strategy at AustralianSuper.

"Andrew has deep expertise and knowledge of the financial services industry, particularly in product strategy, investments, policy, and governance, and the insights he can provide will be extremely useful to Ignition's leadership team and board," said Craig Keary, chief executive of Ignition Asia Pacific.

"His experience spans both the private sector and not-for-profit organisations and includes fast growth start-ups through to major institutions, which will stand Ignition in good stead as part of our long-term growth strategy."

For his part, Baker is keen to help Ignition bring its digital advice technology in investments, insurance, super, and retirement, to institutions.

"To complete their core mission for members, superannuation and pension funds need to complement quality products and investment outcomes with advice and assistance that is low cost, robust, scalable, and compliant," he said.

"Without this, many years of contributions and investment returns can be quickly dissipated via bad decisions."