GSFM appoints product manager from BT

Natasja Liddell
GSFM Pty Limited - Product Manager
Date: 30 November 2021
Position: Product Manager
By Elizabeth Fry

Multi affiliate fund manager GSFM has hired Natasja Liddell to the newly created position of product manager to assist in the development of new investment options.

Based in Sydney, Liddell will report to chief operating officer, Peter Nichols.

She joins from BT Financial Group where she was senior product manager for the investment funds division.

Before that, she worked at Macquarie Group, AMP, and Wilson HTM in a variety of product manager roles spanning managed accounts and corporate super as well as in compliance.

Liddell started her career in The Netherlands, where she worked at financial institutions ING IM and ABN AMRO before relocating to Australia in 2008.

GSFM chief executive, Damien McIntyre, said Liddell's local and international market knowledge, along with her qualifications and experience, mean she is ideally suited to help develop products from conception to implementation.

"Ms Liddell will be well placed to assist GSFM as it works on facilitating and developing new investment products for the Australian and New Zealand markets.

"She has a strong and well-connected network in Australia, which will similarly enable her to assist the BDM team in their activity nationally.

"Her local experience also means she is well versed in market requirements and the regulatory landscape. She will be well placed to add value to all parts of the GSFM business and to work with all stakeholders," he added.