Former AMP brand specialist joins Rest

Industry superannuation fund Rest has appointed Andrew Ford as general manager of brand and marketing.

In his new role, Ford will head strategic marketing initiatives across the fund's member engagement channels, focusing on member engagement, acquisition, and retention. He will report to Rest group executive for member engagement Tyrone O'Neill. "It's excellent to have someone with Andrew's capability and industry experience joining us at such a key time of change for the sector, a time when it's never been more important to let our members and other Australians know about the benefits of building better retirement outcomes with Rest," said O'Neill.

Ford comes from AMP where he spent more than eight years in a variety of roles, most recently as head of marketing and content. He previously spent several years with ipac as national communications manager and the head of marketing.