Fitzpatricks and Atrium hire marketing lead

Fraser Thomson
Fitzpatricks Private Wealth Pty Ltd - Head of Marketing
Date: 4 September 2023
Position: Head of Marketing
By Elizabeth Fry

Private wealth firm Fitzpatricks Group has hired a new marketing head in a bid to sharpen its strategic focus and help its partner Atrium Investment Management.

Fitzpatricks has appointed Fraser Thomson to the new role, hiring from Income Asset Management, where he also ran the marketing team.

Thomson brings a track record of success in financial advice and investment management.

He was previously head of digital and acquisition at EISS Super, the head of digital marketing at fixed income specialist FIIG and had similar roles at ANZ and MLC.

Fraser launched new investment brands and successfully delivered digital roadmaps and marketing strategies.

The appointment will support Fitzpatricks Private Wealth's goal to build a national private wealth firm in partnership with Atrium.

Moreover, Fraser will help to boost Atrium's efforts to build market awareness.

Atrium and Fitzpatricks Private Wealth - are both owned by the  Fitzpatricks Group.

While the two firms have had a longstanding partnership,  Atrium also services clients via advisers outside of the group.

Fraser has been hired by the Fitzpatricks group and will be managing the marketing for both of the group's brands.

"We are delighted to welcome Fraser to the group as we embark on the next chapter of executing our strategic vision," Fitzpatrick group chief executive Jodie Blackledge said.

"Fraser's extensive experience and strategic growth execution capability make him the ideal leader to lead and inspire our marketing efforts. This appointment underscores the critical role that marketing will play as we continue to execute our strategy, and we are very much looking forward to having him along for the journey".

Fitzpatricks Private Wealth is a privately owned national advisory and wealth management firm. Atrium Investment Management is a multi-asset investment manager targeting financial advisers, high net-worth individuals & not-for-profit organisations.