CEO of newly-branded SuperConcepts named

AMP Limited has announced the launch of a new business name and operating structure for its self-managed superannuation fund (SMSF) business. Natasha Fenech will continue to lead the business, moving from her role as managing director, AMP SMSF to the role of chief executive officer of the newly-named SuperConcepts.

Existing brands including AMP SMSF Solutions, Ascend, Cavendish, Justsuper, Multiport, SuperIQ, SuperMate and yourSMSF will operate as sub-brands of SuperConcepts.

Commenting on the changes, Fenech said: "We have grown considerably over the last year, both organically and through a number of strategic acquisitions, increasing our scale and efficiency in a rapidly growing and highly-fragmented SMSF administration market."

She added: "This change unifies our businesses and teams, better positioning us to pursue the next phase of our growth strategy, which will be driven by high-quality customer service, access to a range of market leading SMSF product providers and the ongoing delivery of a superior SMSF software solution, SuperMate."