Aware Super head of innovation departs

Anita Ayres is set to leave Aware Super after more than six years, the last two as head of innovation, developing new propositions, experiences, and products for the industry fund.

Ayres started with StatePlus in 2015 as a marketing campaign manager and in 2017 was named head of marketing following its acquisition by First State Super. She reflected fondly on her time with the funds, calling it a privilege. "I got to build and lead a team of outstanding and talented people, rebrand and scale a business, be on the driving seat of digital transformation, create new products and develop propositions and experiences for new customer segments."

The Brazil-native relocated to Australia in 2012 to pursue an MBA with Macquarie Graduate School of Management following marketing roles in agency and the education industry. She also held a marketing role with Macquarie during her studies, focusing on development of international student recruitment.

Ayres told Industry Moves that she's taking a break to travel with her kids before embarking on her next adventure.