Aware Super bolsters strategy team

Aware Super has appointed a former AustralianSuper executive to run member strategy.

In this newly created role, Christopher Cramond will oversee member experience, data and insights, and digital platforms to help attract and retain members.

He will report to the group executive for member growth, Steve Travis.

After seven years at AustralianSuper, Crammond left last August.

He was most recently joint acting chief strategy and corporate affairs officer at the $300 billion asset owner.

Before that, he spent four years looking after customer strategy and insights.

In that role, he set, monitored, and adjusted the collective customer strategy for members, financial advisors, and businesses.

Cramond has also worked at EY, DBM Consultants and Macquarie Group.

"Aware Super is the nation's largest digital-first super fund, and with someone of Chris' calibre and expertise on personalising consumer experiences joining the team, we will be able to leverage our leading data and technology stack to further embed and deepen our members-first approach in the industry," said Travis.

"Chris will drive through initiatives that will reimagine retirement for millions of Australians and continue our evolution to delivering streamlined and personalised member journeys."

For his part, Cramond said developing a strategic roadmap - that connects with an industry-leading digital platform - is a truly unique opportunity in the Australian super fund market.

"Retirement is a deeply personal experience that shifts and changes according to each individual's own life experiences, and the ability to positively shape this and empower members to take charge of their own future, is a contribution I'm privileged to make," he continued.